Cookie Policy

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They help the site recognise your device, remember your preferences, and understand how you interact with the content. Similar technologies include pixels, web beacons, local storage, and device fingerprinting.

This Cookie Policy explains what cookies and similar technologies Lore Technologies Private Limited ("Lore", "we", "us") uses on our website (lore.dating) and within our mobile app, why we use them, and how you can control them.

This policy should be read together with our Privacy Policy.

We organise our cookies into four categories:

2.1 Strictly Necessary Cookies

These cookies are essential for the basic functioning of the Service. Without them, you cannot sign in, navigate the app, or use core features. They cannot be disabled.

2.2 Functional / Preference Cookies

These cookies remember choices you make (such as language, theme, or region) to provide a more personalised experience. Disabling them means we cannot remember your preferences between visits.

2.3 Analytics / Performance Cookies

These cookies help us understand how visitors interact with our website — which pages are visited, how long users stay, and what errors they encounter. This data is aggregated and anonymised. We do not use this data to personally identify you.

2.4 Marketing / Advertising Cookies

As of the date of this policy, Lore does not use advertising or marketing cookies. We do not serve third-party ads, and we do not allow third-party ad networks to place cookies on our website or app.

If we introduce marketing cookies in the future, we will update this policy and request your consent before placing them.

In addition to cookies, we may use:

• Local Storage: Stores data in your browser (e.g., cached preferences) that persists until cleared. Used for performance optimisation.
• Pixels / Web Beacons: Tiny transparent images embedded in pages or emails that confirm whether content was loaded or an email was opened.
• Firebase Analytics (mobile app): Collects app usage data including screen views, session duration, and crash reports to improve the app experience.
• Device Identifiers: On mobile, we may use device advertising IDs (IDFA on iOS, GAID on Android) for analytics. You can reset these in your device settings.

Some cookies are placed by third-party services that appear on our pages. We carefully select partners and only work with services that align with our privacy commitments:

• Google (Analytics): Web traffic analysis. Their privacy policy is at policies.google.com/privacy
• Vercel (Hosting/Analytics): Performance and deployment analytics. Their privacy policy is at vercel.com/legal/privacy-policy
• Firebase (App backend): Authentication, crash reporting, and app analytics. Google's privacy policy applies.

We do not allow these third parties to use the data collected for their own advertising purposes.

5.1 Cookie Consent Banner

When you first visit our website, a cookie banner lets you accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

5.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies (this will break sign-in)
• Block only third-party cookies
• Delete cookies when you close your browser
• Browse in private/incognito mode

Common browser cookie settings:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

5.3 Mobile App

In the mobile app, you can control analytics data collection through:

• iOS: Settings → Privacy & Security → Tracking → disable for Lore
• Android: Settings → Privacy → Ads → opt out of personalisation

5.4 Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. There is no universally accepted standard for responding to DNT signals. However, if your browser sends a DNT signal, we will not load analytics cookies unless you have explicitly opted in.

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for the duration listed in the tables above or until you delete them manually. We review our cookie usage annually and remove any cookies that are no longer necessary.

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will post the updated policy on this page with a new "Last updated" date and, where required by law, notify you or seek your consent.

If you have questions about our use of cookies or this policy, contact us at:

• Email: support@mylore.in
• Entity: Lore Technologies Private Limited